Competências empreendedoras e focos comportamentais: estudo de casos dos empreendedores das empresas ganhadoras do prêmio Top Empresarial 2006 e 2007

Abstract

In the last years, it was consolidated the importance that micro and small business represent in the economic and social setting of the country. At the same time, it is incontrovertible that the competitiveness is essential to the inclusion of Brazilian companies in markets more and more globalized. In that context, the interest in entrepreneurship grows. Entrepreneurial competences take the lead role. The aim of this study is to identify how such entrepreneurial competences take part in the history of the life of the agents of the winning companies of the 2006 and 2007 Corporate TOP Awards and what made them successful people. This research has, as basis, the taxonomy presented by Vergara (2006): as far as to the ends, exploratory and descriptive and, to the means, bibliographic, documental, and multiple cases studies. The data were gathered through a semi-structured questionnaire and sent to the awarded people, after they were personally contacted. The treatment and the data analysis were developed through the Method of Content Analysis, mixed categorical analysis where they were defined, a priori, based on the theory of Man and Lau (2000). The sample of the first study, related to the winners of the 2006 Corporate TOP Award, had five out of six entrepreneurs; and, the sample of the second study, related to the winners of the 2007 Corporate TOP Award, had six out of eight. Seven entrepreneurial competences area stood out in the study. The results show that three of the seven competences area considered relevant and common: Conceptual Competence, Strategic Competence and Support Competence; and, they represent 58.77% of the related frequency, emphasizing the first and the second ones that stand for 24.85% of the total. It can be inferred that there is a relation between the entrepreneurship s success and the inherent competences of the entrepreneurs, such as independence and self-assurance, persistence, pride and self-esteem, creativity, innovation, intuition, taking moderate risks, perfectionism, and calling. The recognition of market opportunities is the key to the development of the activities where the derivation of occupation is the starting point. The major emphasis of its project is related to the obsessive search for quality and sustainability, aiming to the constant satisfaction of its clients. They are innovative in the Schumpeterian style, in the way that they don t necessarily associate innovation with scientific knowledge. They prospered once they had created in the market a new business strategy, as they have a high intelligence level for success.