Análise de performance financeira: um estudo de caso em unidades de negócio

Abstract

This paper is a study of a financial performance analysis model through the technical of Data Envelopment Analysis using the economical and financial indexes from the accountable and financial analysis. The model proposes the identification and classification, in a limited universe, of the units named as efficient and inefficient, recognizing the relative efficiency of each one of them related to the others, having as basis the variables (indexes) pointed as relevant. Through the analysis of business units (Unimed partnerships), considered on the model, the study has the aim to analyze the efficiency of each one of these with the use of a hybrid methodology, which balances the Data Envelopment Analysis and the Accountable and Financial Analysis. Besides, these results aim to enlarge and add the view of many studies developed previously about the companies performance using economical and financial indexes, as the proposal methodology searches for the organizational performance evaluation through the relation among many economical and financial indexes. Coverage and relevance themselves of this study are based on the fact that mangers can use the indexes from the accountable and financial analysis to take decisions related to the strengths, weaknesses, opportunities and threats that exist in and out of the companies. Besides, the market analysts, the stakeholders´ and stockholder s representatives, can use these information to analyze the performance of the companies. In this context, the methodology presented shows an index of efficiency which increases the analysis ability of the managers and of the analysts, because it simplifies the analysis process to a single decision key instead of the analysis of a row of indexes that many times have conflicting conclusions. Another justification to this paper would be the possibility of the practice of benchmarking, regarding the model points among a group of companies, which ones are the efficient and these ones can serve as reference to the inefficient companies.