Empreendedorismo nas micro e pequenas empresas no Brasil

Abstract

This research was realized in the city of Rio de Janeiro, based on conceptual information allied to interviews with entrepreneurs acting in micro and small companies. It enables a better explanation of the positioning of this category of companies in the national scenario, as well as the importance of the entrepreneur in this context. Recently, the entrepreneurship or empreendedorismo has gain strength in the world and principally in Brazil, despite being considered by some as a fad. In the intent of identifying your importance, beyond the concepts of what is entrepreneurship and who is an entrepreneur, it was raised the situation of social entrepreneurship, that is seen as a source of an initiative to promote human welfare. Generating a social asset that overcomes enough the assets unprovided of entertaining spirit, besides of intra-entrepreneurship that if it’s well guided, it contributes to that starting from the creativity of the internal entrepreneur of the organization, it promotes synergy to create and maintain a competitive advantage against the market. This study had as its objective to clarify your relevance, starting on the analysis of the concept of entrepreneurship and your process. It was verified the potential generation of wealth, job, and income widely wasted in reason of the lack of infrastructure and institutional support. For the development of the study, it was searched the opinion of some authors added to search data in the intention of identifying the positioning of the entrepreneurs and principally your real necessities and interests. So, your necessities were characterized and some possibilities so they can develop entrepreneur activities with a lower risk. So that happens, the entrepreneurs need access to credit. However, this is not enough, having to need then of support and attendance, because of the inexperience in relation to the activity branches, was shown significant. It was also verified the tax issue that it inhibits enterprising actions and contributes to profit margin reduction and not the stimulation. Considering the performance of the micro and small companies in Brazil and the process of entrepreneurship, it was suggested the creation of a support and attendance model of the entrepreneur process. Associated to an official financial institution, that it takes for the purpose of the stimulation of the entrepreneurship.