Estudo da influência da cultura organizacional na formação de uma Joint ventures

Abstract

Proposed here aims mainly to make a study of critical success factors for the formation of a joint ventures in light of organizational culture. For this we used the case of a consumer goods company located in Rio de Janeiro. In order to define the culture of the group several authors such as Schein (2001), Morgan (2009), Trompenaars (1994), Hofstede (1991) and others were visited. We used the instrument developed by Ferreira et al. to map the culture of the unit studied, and their mapping occurred through the typologies of cultural Trompenaars, Hofstede and Handy. In order to evaluate the critical success factors in the formation of a Joint Ventures, the literary survey conducted by Junior and Ribeiro (2001) was used, which showed the main factors ensuring the success of alliances, commitment and trust being regarded as pillars for a lasting relationship. The study was qualitative-quantitative, where it was found that the company studied feminine culture, employee orientation, and family cultural characteristics haved and have a strong influences, established and establishing the success of providing Joint Ventures