O alinhamento estratégico entre o shopping center e as empresas nela instaladas: estudo de caso do Pontual Shopping Center

Abstract

The Shopping Centers has shown to be the places of safer purchase and to leisure for the populations of the great centers and the cities of the interior that present one sped up growth. The Prompt Shopping Center, situated in the Round city in return in the State of Rio De Janeiro, opted to a organizacional structure that does not benefit its functioning. The present work considers, through the use of consecrated tools of diagnosis, a model of capable organization to make with that the enterprise fulfills its function, that is to offer a space of chances for the storekeepers in it installed, beyond contributing for the development of a strategy model that if adapte the reality of the sector of the commerce, in particular the Shopping Center. It was used for elaboration of this work, the bibliographical research in sites in the Internet for the theoretical recital of the subject in question, complemented with the field research. Of ownership of the gotten information, it was possible to consider a organizacional structure and a model of management capable to allow the Prompt Shopping Center to identify to which its main problems and at the same time to assist it na elaboration of a viable strategy.