Informação para Negócios: uma análise da demanda e uso pelo setor de restaurantes no município de Seropédica

Abstract

In Brazil, most of the information for business produced for small companies are not used. It happens because the so-called agencies of fomentation are used to identifying the demand of information at a national or state level, based on researches with a broader universe. Herewith, they identify general necessities that lack details. Thus, the information produced does not fit to the real needs of the array of small local businesses. Such situation can explain the existence of a great number of small businesses that lack information and are low in performance. But the identification of the demand of information can be implemented, with greater quality and scientific accuracy, by the universities. Since they are closer to the small businesses, the former joins more conditions to support the latter. This paper has as a purpose analysing the demand of information of the segment of the restaurants in the city of Seropédica, measuring their inclination in using the information in a distinctive way and verifying the extent of the acceptance of this kind of business in having the local university as a consultant organ. All seventeen restaurants in Seropédica were visited. They were given a questionnaire containing three parts, which made it possible to get the desired information previously mentioned. The questions were multiple-choice, and the ones about the extent of the acceptance of the restaurants at the university and the inclination in using the information in a distinctive and competitive way were structured according to the /Likert scale for measuring attitudes. The results made it clear that, in relation to the demand of information, there are differences in comparison to the demand diagnosed by CNI/SENAI in 1996. They also show that the low propensity in using the information in a strategic way and the great acceptance of the university as a consultant organ. Considering the results obtained, some recommendations were made to the local university in the sense of producing the necessary information to supply the identified demand and implement similar researches in other segments of the local commerce.