Consórcio Modular: uma análise da implantação do modelo estratégico para obtenção de vantagens competitivas

Abstract

The main objective of this work is to analyze the more evident competitive advantages due to the adoption of the production model called Modular Consortium. Therefore, it will be analyzed two truck and bus manufacturers, of the Brazilian, that adopted two different production process. Volkswagen Truck and Bus Modular Consortium, located in Resende city (RJ) has a revolutionary manufacture process, that the main company delegates the assemblies tasks, logistics and a portion of the product development to the 7 main suppliers. Each module manages its own workers, and just some specific department (engineering, quality assurance, marketing, sales and assistance) has Volkswagen employees. In the other hand, the A manufacturer has a vertical production process; it means that the main vehicle s component are made, and developed, by its own manufacture plant. The methodology used was based on non structured interviews with personal from the Human Resource / Logistics / Product Engineering Departments. The basic characteristic to delegate tasks, the Modular Consortium, optimizes the utilization of its employees. This factor, if analyzed by the Brazilian side, could be considered a negative point, due to its high level of unemployment. But this optimization could be related as an efficiency indicator of the Volkswagen Truck and Bus Modular Consortium. The fact that the Modular Consortium concept permits the main company to delegate secondary tasks allows it to concentrate in strategic areas like its mark and its market performance.