Análise do processo de realização da estratégia BNDES 2000-2005

Abstract

This thesis arose on the interest of refining studies about successes and failures on strategy implementations. The goal of this thesis is to comprehend the execution process of strategies in governmental institutions of development promotion, using data from the case study of the 2000-2005 BNDES´ Strategic Plan, with the objective of generating knowledge and learning for future similar processes. It was researched, with the employee s prior knowledge, if there are necessary factors, pre-requirements or conditions for the successful execution of this strategy. This unique case study was chosen, directed by the underlying assumptions of qualitative and quantitative research, with questionnaires and interviews as a vehicle of information gathering. The results were obtained statistically, with tables and charts generation. After that, the qualitative analysis was developed based on technique of the content analysis. It was then possible to conclude that the 2000-2005 BNDES´ Strategic Plan caused a high impact on employees and provoked opposition about its implementation. The research led to the conclusion that it was an interrelated complex of necessary conditions to execute that strategy and point the necessary conditions in future strategies on BNDES and complex organizations, to be confirmed by new similar research. It concludes that the execution process of strategy fails when these factors are not properly aligned: strategy, structure, culture, organizational climate, co-workers commitment, communication, change management, competences management, personal politics and remuneration, information systems, operational efficiency, business process management, knowledge management, strategy management model, risks management and project management sponsored by leadership of higher administration. The analysis 2000 2005 BNDES´ Strategy Execution Process will help to diffuse knowledge about communication, implementation, control, adaptation and correction planning, strategy implementation and change management of an important strategy of BNDES. It could also help as basis of research for efficacy reach of future strategy execution processes in private companies, public institutions and, mainly, in BNDES.