A predominância feminina na gestão e sua capacidade gerencial desenvolvida: o caso de uma instituição privada de ensino superior

Abstract

Studies that focus on increasing competitiveness and productivity in organizations are recurrent and have been of great relevance to the choice of new leaders in organizations. In the case of higher education institutions, given the great expansion of this market, it has become necessary to adopt a new competitive advantage that can deal differently in labor relations and relations with all its publics. The constant search of women for their qualification and training, the double journey experienced in their routine and the wage gap between the genders, are debated factors and still lack in evidencing the influences of the conduction of women in the positions of management provides for the organizations and for society. This applied research had as main objective to explain which labor interactions characterize the exercise of the female management in a private higher education institution and to propose actions for the female managerial qualification as a competitive advantage, through the use of the learning model 70:20:10 . For this, a qualitative methodology was used, based on a case study carried out at the Centro Universitário Serra dos Órgãos (UNIFESO), in this qualitative research the data collection was performed through individual interviews with twenty higher education institutions (HEI) managers. For data analysis, the categorical content analysis technique was used, resulting in six categories. The results found in this case study highlight the importance of the academic training for the professional growth of these women in the higher education institutions (HEI), the difficulty to conciliate the work experience, the family support as a differential for the execution of both roles, the involvement of the managers in the deliberative councils for the decision making of the institution, but with low autonomy in the execution of its activities. Different from the reality found in organizations and in society, managers believe there is no salary distinction in UNIFESO, nor even barriers to their professional growth and believe that their professional characteristics and competences, such as being multitasking, competent, organized, committed and welcoming, have proved to be a competitive advantage of this educational institution.