Circuitos curtos de comercialização de produtos orgânicos: o caso de Nova Friburgo - RJ

Abstract

The present study aims at confirming the hypothesis that the development of organic agriculture in Rio de Janeiro is the result of strategies of producers and technicians organized in the Participatory Guarantee System (PGS) using short selling circuits to increase the offer of organic products in the Capital and in the interior of the State of Rio de Janeiro. The objective of this work was to present the current scenario of the short selling circuit market accessed by the members of the Friburgo group of the PGS of the Association of Organic Farmers of the State of Rio de Janeiro (ABIO) in the municipality of Nova Friburgo, aiming to contribute to the improvement of product offer, organic quality and access to organic products by the urban and rural population of the municipality. The methodology used was a case study with the systematization and analysis of part of the secondary data collected by PESAGRO-RIO and the primary data obtained at meetings of the ABIO Friburgo PGS group, conversations with farmers, interviews and monthly observations in market places. The results present the history of organic agriculture in the municipality of Nova Friburgo in addition to the profile of the organic producers that are members of the ABIO Friburgo PGS group, the main short selling circuits accessed, the offer and prices of organic products throughout 2016 and the nonconformities found at marketing places. It is concluded that organic farmers and technicians, when organized in groups and organizations focused on organic quality assurance and alternative food networks, access a variety of marketing channels, short selling circuits and local and regional circuits, providing a diversified offer of healthy products to the population, contributing to the food and nutritional security of rural and urban families