Fatores constituintes dos recursos intangíveis impactantes no desempenho organizacional: o caso Michelin

Abstract

This study aimed at identifying the constituent factors of intangible resources related to the organizational performance of a multinational company that operates in Brazil in the tire industry . The study problem lies in the fact that organizational results of the research unit have been lower than expected. So, a qualitative case study research was undertaken in order to examine the Brazilian metallic reinforcements manufacturing unit of Michelin company. Empirical data was collected through nine in depth semi-structured interviews with managers as well as documentary research. An inductive interpretive phenomenological approach guided field data analysis revealing eight categories that suggest a consensus among respondents regarding the flaws in people management and and indicators that are measured to determine the performance of this organizational unit. It was possible to conclude that: a) more effort should be devoted to the development of managerial competences, collective learning of managers to facilitate organizational learning and development of new knowledge to managers and b) in addition to including performance measures that includes aspects related intangible resources of the organization as: the quality of training, the costs of training and education, the time of service in the enterprise, employee satisfaction, the average age, educational level and values and attitudes measurement. As suggestions for future studies, it is recommended that further work on this research with middle-level managers and employees of the factory-floor unit as well as the extension to other units of the Michelin group about the relation between the organizational performance and the intangible resources.