Colaboração interfirmas para construção de um centro tecnológico automotivo

Abstract

The Brazil gained prominence on the world stage, while traditional markets are stagnated; projections indicate strong growth potential of the internal market in the coming decades. In particular, in the automobile, a strong economic chain with multiple effects on the economic and social fabric industry it is estimated that Brazil will occupy the position of world's third largest market for motor vehicles even in 2016. As a way to boost the domestic industry, the Brazilian government announced in 2012 the creation of the Program INNOVATION AUTO as part of its industrial development policy, which aims to encourage the consolidation of the national automotive chain, ensure investment in Research and Development (R & D), increase spending on Engineering and increase the energy efficiency of vehicles, requiring the Brazilian automotive industry's need for greater investments to compete. From this context, the question of how to create technological infrastructure and be competitive in a strong international pressure and need to optimize resources scenario arises. As a prerequisite for response to such questioning, this research proposes interfirm collaboration, through the concept of coopetition, i.e. cooperation between independent parties, which simultaneously compete with each other and with others. This research presents the proposed creation of technological infrastructure shared the perspective of coopetition, evaluating its potential benefits as the optimization of expenditure on R & D, reduce fixed costs, training of skilled labor and the consequent increased competition in the sector automobile of the State of Rio de Janeiro. Also are evaluating the potential benefits of coopetition in the Brazilian automotive industry. Assumption as to the answer of such question, this paper proposes interfirm collaboration, through the concept of coopetition, i.e. cooperation between independent parties, which simultaneously compete with each other and with other.