Gestão do conhecimento pessoal dos docentes de cursos em administração: um estudo comparativo entre uma universidade tradicional e uma universidade corporativa

Abstract

This work aims to compare from a qualitative case study of the practices of Personal Knowledge Management (PKM ) of a traditional university professors and teachers of a corporate university . The PKM strategies, as highlighted by Pauleen and Gorman (2011), assist in solving problems related to information overload and environmental changes, in addition to increasing the effectiveness and individual and organizational productivity, and also for being a great support tool in academia as suggested by Jain (2011) as universities should focus on the need for constant renewal of personal knowledge to survive in environments of constant change. The first work to explore the concept of Personal Knowledge Management was to Frand and Hixon (1999) still under the influence of information management. The topic has become a multidisciplinary area from the combination of fields such as knowledge management and other disciplines. The unit of analysis used was the group being compared PKM practices in two groups: group UT and UC group in traditional university in the corporate university. From the analysis came to the conclusion that the groups have similar and different characteristics in relation to practices of PKM . How similar highlights are the proactivity of individuals in pursuit of knowledge, the importance given by individuals to interaction among peers in the generation and sharing of knowledge, and recognition of the importance of the organization of the PKM process. As for the different characteristics between the groups are noted that the processes of PKM conducted by professors from UT group are related to the processing of information while the processes of PKM conducted by professors at UC are related to personal attitudes. We also observe a less frequent use of technological tools in PKM activities by teachers of UT unlike the UC faculty. And finally stands out in personal knowledge management held in both cases the prevalence of tacit knowledge in the activities of the UC faculty and higher incidence of explicit knowledge in the activities of the UT faculty.