Valores de consumo e consumo ético entre estudantes do ensino médio de escolas públicas da Cidade do Rio de Janeiro

Abstract

Consumption is a fundamental part of modern life and intensified greatly in daily life. Can not imagine a society in which consumption is not part of the central axis of movement, evolution and support. However, its momentum is not limited to meeting the basic needs of survival, it also goes beyond this condition fulfilling a social role in people's lives. We live in a kind of consumerist euphoria in which almost everything we do is related somehow consumption, consume, or the act of buying. The volume and variety of products available to consumers are almost limitless and are almost always "at hand". Marketing and agents strive to stimulate consumption. People live in a constant search for satisfaction of needs, forming an endless maelstrom that has its own stimulus to consumption as the endpoint. This search for satisfaction through consumption seems to be influencing people's attitudes and behavior by changing the concept of ethical consumption. The focus of discussion in the present study is the motivation for consumption as it occurs today in different societies such as motivation and ends up influencing the definition that consumption behavior is ethical or not. The proposed discussion can be translated into the following question: the motivation for consumption leads to a definition that consumption behavior is ethical or not? This is a study through a quantitative approach characterized by formulating hypotheses, operational definitions of variables, quantification in terms of data collection and use of information and statistical analysis. The collection of data related to this study was through the use of questionnaires to high school students in the city of Rio de Janeiro and in the environment of the educational institution selected. Questionnaires were composed from two scales, because this is the most appropriate instrument with a quantitative approach in research, especially research of large scale, as they propose to raise the political opinion of the population or consumer preference. The results showed that it was possible to relate the values of consumption to the definition of what is ethical or not in terms of consumption behavior. These results were also in agreement with the literature on the subject, since the more rigorous definition of what is ethical in terms of consumption behavior was obtained by participants with higher levels of privacy and rationality