Multidões conectadas: uma abordagem junguiana sobre eventos organizados pela internet

Abstract

This research uses symbolic interpretation through the theory and practice of Carl Gustav Jung’s analytical psychology to study the dynamics and function of agglomerations of people organized through the internet. When such events occur they alter the dynamics of public and private spaces of large cities. To understand this phenomenon, the works of authors who discuss crowds, urban public spaces and cyberculture has been reviewed. Both destructive and positive traits were found on the various studies of crowds. Studying public spaces is justified because they are the backdrops for events and influence the public life of its citizens. The association with cyberculture is also essential to understand these social events, it is the means by which new information and communication technologies become instruments in the organization of events, quickly reaching a large number of participants, thanks to the speed of propagation of the information. The events studied are flash mobs; Brazilian protests of June 2013; "rolezinhos (little strolls)", and "isoporzinhos (icebox parties)". To support the study, books, articles and reports on the subject are used. For Carl Gustav Jung, collectivity is endowed with a psyche that is governed by elements very similar to the structure of our individual psyche. Empathy with events, invitations to act symbolically and trigger emotions that are already part of our cultural subconscious, are reasons that mobilize participants to express their claims emotionally (individually and collectively), such as the protests of 2013, or to create more recreational dimensions, such as the case of flash mobs, an alternative to escape the routine of large cities.