Um estudo sobre os planos de negócios de desenvolvimento regional sustentável do Banco do Brasil: as ações empreendidas no Estado do Rio de Janeiro

Abstract

From the second half of the twentieth century grew studies on the finiteness of natural resources, as well as social events with the intention of minimizing the impact of economic growth on the environment and living conditions of the population. In this context, Banco do Brasil signed an agreement with the Brazilian Federal Government to establish its Agenda 21 and become a catalyst 7 of Agenda 21 business in the country. From this commitment, came the Environmental Development Strategy, set in its Social Responsibility policy. This descriptive research, based on the qualitative paradigm, aimed to analyze the discourse of Banco do Brasil, in order to identify the discourse orders arising from its Business Strategy for Sustainable Regional Development, represented by the Business Plan located in State of Rio de Janeiro. For analysis of the survey data, the approach Analysis Critical Discourse was used. This approach takes advantage of Textual, Discursive Practice and Social Practice dimensions. To achieve the objectives were analyzed the materials used by the company in the courses and training, presential and self instructional, given to the employees for its Corporate University and that are directly related to the theme Sustainable Regional Development. In order to base the thought of the researcher in the sense of the range of research objectives, it was made a literature review of the Thematic Social Responsibility and Sustainable Regional Development, and the evolution of its concepts, beyond the theme Discourse Analysis, considering the priority approach proposed by Norman Fairclough, known as Critical Discourse Analysis. Through the analysis of the collected data, it was possible to identify seventeen discursive objects. These discursive objects were later grouped by thematic approach in three categories - discursive formations. From the identification of discursive objects and discursive formations arising from them through a detailed analysis of the interdiscursividades - convergence, divergence and silence inserted in the analyzed context, the identification of four discursive orders was possible. Finally, as no research, especially those developed under the qualitative paradigm, is free of assumptions and limitations of the researcher, this study does not close the question in relation to the topics covered. Considering the importance of the subject, it is suggested that it make further deepening of scientific thought on the issues, and verification of the effects of this discourse from institutional courses on the staff and partners of that business strategy.