O Associativismo e o Empreendedorismo como forma de sustentabilidade para a micro e pequena empresa: estudo de caso do setor automotivo na Região Sul Fluminense

Abstract

This study intends to identify and evaluate the influence of an associative culture in the performance of small companies. It also analyzes the entrepreneurial behavior of those rs involved in the process. Emphasis is given to the success businessmen have in identifying risks. This is a characteristic of successful entrepreneurs according to the United Nations. The study also notes the EMPREENDER Project developed in partnership between the Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (SEBRAE) and the Confederação das Associações Comerciais do Brasil (CACB). This Project uses the methodology of the formation of nets, with the objective to strengthen and stimulate this organizational modality. Ahead of the importance that small companies exert as generators of income, jobs and regional development, it was demonstrated that as they become more competitive and extend their viability, they adopt an associative behavior in business operations. They go on to organize under the nets format. Thus, showing the resulting achievements from mutual cooperation.