Representação social da responsabilidade social corporativa: a ótica do consumidor

Abstract

The Corporate Social Responsibility started as a response to the consumers growing demands in relation to the corporations role and their performance in the market. The implementation of the Corporate Social Responsibility, allowed the company to go beyond its work as an economical agent with the mission of producing wealth, and to become itself a social agent, part of the society, which should also be accountable for the other. Therefore, nowadays the company cannot just look for the obtaining of the profit, but it should be aware to the obligations to its interaction with the society, such as the environmental preservation, the creation and maintenance of jobs, the contribution for the professional development, the quality of the goods and services, among other activities not legally assumed, but important for the continuity of the company as well. Thus, the Corporate Social Responsibility has been used by large corporations in several sectors of the economy and, in addition of having an ethical and committed performance, it is a great competitive advantage as well.