Isomorfismo normativo - Institucionalização e estratégias: o exemplo da propriedade industrial para as empresas da indústria farmacêutica

Abstract

This thesis presents the normative isomorphism of the rules that reign economic and financial activities as a result from the institutional evolution. This analysis was done under a sociological and institutional economic perspective. The study was developed in three steps: (i) a sociological approach, under Weber s, Braudel s and Arrighi s theory the State s institutional structure, the world-economy model and the dynamic world wealth, with emphasis on the hegemonic Gramsci s concept and the organicity of the social tissue, according to Elias; (ii) an intermediate approach of the institutional economics, under Hodgson s, Nelson s e Pawell & DiMaggio s theory; and (iii) a focused perspective about the normative isomorphism convenience to the rules that influence economics and strategic activities under Possas s and Coriat s theories industrials structures and institutional comparative advantages. The new industrial property law effects over the Brazilian Pharmaceutical Industry s patents deposits are the example for the thesis theoretical construction.