Reestruturação territorial-produtiva e mercado cervejeiro: análise a partir da AMBEV - Campo Grande, Rio de Janeiro - RJ

Abstract

The capitalist economic and productive system, since its genesis, goes through successive and constant adjustments to perpetuate itself as this force that acts and appropriates the most varied spheres of human existence, from the material and subjective point of view. From this, this master's dissertation aims to investigate and problematize the current phase of capitalism, more specifically from the paradigm of accumulation that the theory of Territorial-Productive Restructuring focuses on. Based on authors from Economic Geography, Geography of Industry and other areas, we intend to investigate the productive-organizational, economic and spatial changes brought about by the neoliberal regulation mode, mainly from the 1970s onwards. To carry out this investigation, we selected as the object of study the Filial Cervejaria Rio de Janeiro of Companhia de Bebidas das Américas, or simply AMBEV, as it is known in Brazil. AMBEV belongs to the largest group of breweries in the world: ABInbev. Faced with the growing relevance of the brewing market and the significant symbolic and cultural value that beer has in the country, this research focused on the branch, which presents itself as the largest industrial brewing plant in South America (in terms of production capacity), allows us many analytical approaches, mainly from the critical point of view of the development of financial and monopolistic capitalism, but also of the recent transformations in the productive scenario of this rising Brazilian industrial segment.