“Mas e você, tá a fim de que?!”. Encenando no Grindr e Hornet: análise da sociabilidade masculina na rede dos aplicativos

Abstract

The present study aimed to analyze Grindr and Hornet applications aimed at promoting affective-sexual interaction between men. We sought to signal and analyze codes of conduct and digital etiquette, hierarchy-generating mechanisms and peer-to-peer differentiation among users of the applications that reflected the rationale for social markers of difference such as gender, race, class, and HIV / AIDS. This study sought to highlight how codes and ways to port and use applications could reflect values shared by actors outside the online environment. The methodology used to perform such analysis was direct participant observation, when the researcher is part of the study environment, and the application of questionnaires with volunteers willing to assist the research. In this process, 202 user profiles were analyzed, observing what we call self-images and sayings to the world, in a dynamic that can be understood by the association of avatar, profile and self-description in these relationship networks. Associated with the analysis of these profiles, 40 online questionnaires were applied with questions that dealt with topics related to body, sexuality, health, HIV / AIDS and ways to behave and use the analyzed applications. As preliminary results, we can highlight the production and valuation of performances of masculinity that can regulate the preferences of the users by possible partners. Another determining factor for the success of the interactions is to understand and use the correct codes of digital conduct in the appropriate time and situations. We also conclude that social difference markers function as regulators and drivers of involvement within these applications.