“Projeto Mulheres Mil e Gênero”: comercialização das pequenas produções das mulheres no Setor Santa Bárbara em Palmas - TO

Abstract

This Project aims analyze the possibilities of commercialization of products owned by women that live in Santa Barbara Sector, situated at the south part of Palmas, Tocantins` State capital, through the capitation that achieved by them through the Mulheres Mil Project . This program is a project that integrates financing and shares between Brazil and Canada and has as objective fight the feminilization of poverty in underdeveloped and developing countries. We chose not to use only one single methodology, therefore, our methodological procedures started with theorical and bibliographical revisions about the main categories/ topics showed by the research ( gender, empowerment, commercialization and possibilities of small productions). Some authors such as BOURDIEU, SAMARA, SCOTT, SILVA, MEIRELLES, BATALHA, CHIAVENATO, KOTLER & KELLER, COBRA, GATTI, and other had contributed for the formulation of this study. After that, we began the Fieldwork where we used questionary, interview, dynamic and the recognition of the Santa Barbara Sector to start the analysis of data and collected materials. Observations from the action research, from the ethnographic analysis and the intersection of the categories / themes were the basis of the structure of this work. Analyzing the collected data and endorsing the taken readings, was found that there is a differentiation of areas of commercialization to women, especially for those with low incomes. These and other analyses are presented in this study on gender and commercialization in the Santa Barbara Sector.