Estudo de caso das iniciativas socioambientais para a gestão sustentável empresarial

Abstract

This is a study of the known principles of sustainable management in business environment with social and environmental initiatives, with TV GLOBO’s example. The sustainable potential, pioneering initiatives such as ISO 14001 certification and performance in waste management are covered under the studied models and compared in relation to official standards for sustainability. The bibliographic source which gives the theoretical foundation portfolio primarily comprises the sustainable value of Hart and the main instruments for the sustainable management such as ISO 16000, 26000 standards, reports the GRI indicators and the ISE . The environmental initiatives of the company and the results of performance and environmental care were extracted from published social reports, presentations at conferences, seminars, videos and materials available in various media. Additionally, a questionnaire of commitments to sustainability, interviews and content of programs complement the disclosed data and environmental issues. As a result, we have a evaluation of the range of initiatives, a diagnosis of the potential for creating sustainable value and a comparative analysis of sustainable actions in relation to systems and studied models.