O trabalho em organizações de economia criativa: uma análise nas empresas participantes do processo de incubação do programa Rio Criativo

Abstract

The concept of creative economy refers to a set of activities that depend on symbolic content, which includes creativity as a raw material, as well as being the most expressive factor for the production of goods and services, which potentially favors Generation of wealth and economic development. Consequently, it can foster gains in income generation, job creation and export, promoting social inclusion, cultural diversity and human development. We also observe the economic, cultural and social aspects that integrate technology and intellectual property. The creative economy encompasses activities related to performing arts; music; visual arts; Literature and publishing; audio-visual; animation; Games; Software applied to the creative economy; advertising; radio; TV; architecture; Design; fashion; gastronomy; popular culture; Tangible and intangible assets; Handicrafts; Entertainment; Events and cultural tourism. This work is justified to broaden the theoretical discussion about the work in organizations of creative economy, since this subject is still little explored in the area of Organizational Studies in the country. With regard to the practical dimension, it is expected that this study will contribute to an understanding of new forms of management for creative economy organizations and, consequently, be able to make possible new work practices in the work environment of this type of organization. The research has as general objective to analyze the configuration of the work carried out in organizations of creative economy. To fulfill this objective, a qualitative field research was carried out. As data collection instruments, this study adopted the documentary research and semi-structured interview. The method of analysis of the research was based on content analysis. The main results obtained were the predominance of operational administrative activities, from monitoring and drafting projects, to responding to emails and carrying out financial control actions linked to the routine work of employees within the sector. It was noticed that the performance of the artistic work, in fact, is in second place, since for the company to function it is necessary to take care of the operational part of management. In addition, the opportunities for creative business are increasing, but the internal market still needs to be developed and stimulated. On the other hand, entrepreneurs need to assume that their activities are small businesses, lacking structuring and, consequently, planning. In order to contribute to the institutional and organizational development of the creative sectors, it is necessary to invest in products and services with specific solutions that encompass the diversity of the creative economy.