Feira pedagógica da escola família agrícola de Santa Cruz do Sul-RS: contribuições da análise de comercialização e do caderno didático para o planejamento de produção de hortaliças agroecológicas e formação de jovens rurais

Abstract

The pedagogical fair of the Santa Cruz do Sul agricultural afamily school (SCASF) is a pedagogical instrument that helps in the formation of young students, sons and daughters of farmers in the Vale do Rio Pardo Region, RS. Agroecology in the region is a point of resistance and hope in the midst of specialized conventional agriculture, with a high use of pesticides, which makes the production of agroecological foods and marketing a major challenge. In this context, the general objective of this work was to carry out the analysis of the commercialization of the SCASF Pedagogical Fair and to develop the Didactic Book for Agroecological Production Planning and Vegetable Commercialization. The data collection procedures were bibliographic and documentary research; participant observation and data survey obtained from the systematization of the Pedagogical Fair marketing forms filled in by the students, from August to November 2019. Gross sales and the quantity sold by group of products and the sales balance were estimated. The EFASC Pedagogical Fair had gross sales of R$ 14,291.50, referring to the sale of a total of 48 items, with the participation of around 40 students. The food supply was diversified, relating to the food culture of the region, including the recovery of traditional recipes in the preparation of baked goods and processed foods. Vegetables represented the most sold food group, with the largest share of gross sales (36%), followed by animal products (19%), processed (18%), baked goods and biscuits (12%), annual crops (9%) and fruits (6%). In the Didactic Book, the analysis of marketing at the Pedagogical Fair was related to the planning of agroecological production of vegetables, including content on the organization and scheduling of production. It is concluded that the marketing analysis is a methodology capable of measuring results in the EFASC Pedagogical Fair as a teaching and learning instrument, providing opportunities for income generation with a stimulus to diversified production. The Didactic Book let for Planning Agroecological Production and Marketing of Vegetables is a pedagogical tool that has the potential to contribute to overcoming the challenges of agroecological production and direct sales by young farmers.