Planejamento do setor turístico como estratégia para alavancar o desenvolvimento regional. Estudo de caso: município de Seropédica/RJ

Abstract

The tourism industry is now taking a notorious role on the world economy. The job occupation and income opportunities, the profits, the reduction of national deficit and the social and regional inequalities and the balance or payments are the main goals of the public administrators. Assimilating the strategic importance of tourism allows the governments to obtain exceptional advantages to make the regional development accelerate. Based on this, this work aims at analyzing the basic concept, the myths that surround the activity and the steps of a strategic planning. The analysis of the main determining factors for an improvement on the tourism industry is presented on a study of the comparative and competitive advantages that incorporates an analysis of the weak and strong points, opportunities and threats on the external and internal environment. The partial conclusions that were exposed in these work possibilities the establishment of a modern standard of tourist management for the city, situated on the Rio de Janeiro countryside, with the view to collaborate for a consistent tourism and to develop the local community, bringing positives effects for the area. Finally, concrete actions were presented in order to be a base for the elaboration of a Tourism Development Strategic Plan, in order to attend the demands of the Federal Government.