Uma análise do discurso de participação desenvolvido por uma organização atuante no ramo de bebidas no Brasil

Abstract

This study aims to describe, explain and generate knowledge about the way in which the discourse of participation is disseminated, and how it occurs, in the context of an organization operating in Brazil, in the beverage industry. Considered an organization, which stimulates the participation of its workers through its principles and culture, the study intends to identify if these principles are indeed applicable, in the daily life of both the organization and the subjects included in it. The study contains a state-of-the-art explanation of participation in organizational studies, through which it establishes its rationale. It is understood that participation is an increasingly common mechanism in the form of management of current bureaucratic organizations, in this sense, its main objective is to approach the concept of participation, highlighting its construction and the way it is disseminated by every company, by means of a discourse.